Product-minded growth and marketing operator with 9+ years of experience across tech companies, digital campaigns, social growth, paid acquisition, creator / partner coordination, and cross-functional execution in Central Asia.

I build campaigns from insight to launch: market research, positioning, content systems, paid social, influencer / partner coordination, reporting, and iteration. Strong track record of growing audiences, improving CPA / ROI, launching service and product campaigns, and translating complex products into clear user value.

Hands-on across strategy, copy, design, performance marketing, analytics, community engagement, and stakeholder management. Comfortable in fast-moving environments where growth depends on creative testing, speed, clear communication, and data-driven decisions.

Selected Growth Impact

◊ Coordinated 20+ creator / influencer collaborations, generating 500k+ impressions and building repeatable outreach workflows.

◊ Managed $25k+ in paid media spend across Meta Ads, Google Ads, and Yandex Direct, optimising for CTR, CPA, and lead quality.

◊ 2M+ impressions delivered through a product awareness campaign.

◊ ~60% social media audience growth through community-driven, multilingual content.

◊ 50%+ Facebook / Instagram growth in 6 months.

◊ ~35% ROI improvement through media budget reallocation and performance optimisation.

◊ CPA reduced from ~$3.8 to ~$2.4 while increasing total leads by ~30%.

◊ ~25% increase in social media inquiries through improved targeting and creative testing.

◊ 45% newsletter open rate and 20%+ response rate for a bilingual community newsletter.

◊ LinkedIn grown organically from 0 to 1,000+ followers without paid promotion.

◊ 30+ qualified conversions generated in the first month of service launch support.

◊ Improved profile visit-to-follow conversion from 7% to 15%.

Portfolio:

https://drive.google.com/drive/u/0/mobile/folders/1R1kRzFt4IUPLS-Vqf1aWMSyF79I46vjO?usp=sharing&pli=1

LinkedIn:

https://www.linkedin.com/in/munis-ashi?utm_source=share_via&utm_content=profile&utm_medium=member_ios